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This site vaughanspub.ie states the following, "In our traditional irish pub." Our analyzers noticed that the website also stated " Situated in the heart of the Burren, 20mns drive to the Cliffs of Moher, Vaughans Pub is County Clare oldest and most famous traditional Irish pub." The Website also stated " Twice a week all year round, group facilities, food served daily and hostel next door. Here is your perfect stay in West Ireland. Group and buses facilities for brunch, lunch, or dinner. Famous place for music and dancing in the west of Ireland. Weddings and parties venue and facilities." The website's header had traditional as the most important keyword. It was followed by music, pub, and dancing which isn't as ranked as highly as traditional. The next words the site used was ceili. Kilfenora was also included but might not be understood by search crawlers.